Running a salon is by no means a simple feat. There’s a whole lot of competition out there! But you can stand out from the crowd – all you need to do is put together a few effective marketing campaigns. Here are ten ideas that could help you to get started on the right track!

  1. Reward Recommendations – Give your customers a small discount if a friend, family member, or colleague attends a first appointment on their recommendation.
  2. Create a Facebook Business Account – more consumers are using social media. Set up a business account on Facebook, so people can view your location, opening times, and access further information.
  3. Create an Instagram Business Account – this a great platform for building a portfolio. If people can see your work, they’re more likely to book in.
  4. Push Online Booking – making people aware of online booking systems can boost the amount of bookings you get. Offer a discount or free small treatment when people use online booking for the first time.
  5. Push App Downloads – booking apps are also a huge success for many salons. Follow the above advice, but apply it to app downloads.
  6. Invest in a Photo Booth – “photo booths” can be cheap and easy to set up. Have your salon’s logo added like a watermark to the corner of people’s photos. They’re bound to share and show on social media.
  7. Promote Seasonal Styles – people tend to get their hair done for occasions. Promote seasonal styles like summer hair and Halloween or Christmas ‘dos.
  8. Come up with a Loyalty Program – reward those who return!
  9. Offer a Birthday Discount – this could encourage people to book in for a trim or colour top up that they might not have beforehand.
  10. Use Influencers – get influencers to promote your salon on Facebook and Instagram. The exposure can be great!